G
Google Analytics
The most widely used web analytics platform.
⭐ 4.2/5Free Tier AvailableFounded 2005
About Google Analytics
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Key Features
✓Traffic tracking
✓User behavior
✓Conversion tracking
✓Real-time data
✓Custom reports
✓Audience insights
✓E-commerce tracking
✓Event tracking
✓Integration with Google Ads
✓Machine learning insights
Pros & Cons
👍 Pros
- ✓Free
- ✓Comprehensive
- ✓Google ecosystem
- ✓Industry standard
👎 Cons
- ✗Privacy concerns
- ✗Complex interface
- ✗GA4 learning curve
- ✗Data sampling
Advertisement