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Matomo
Open-source web analytics platform with full data ownership.
⭐ 4.1/5Free Tier AvailableOpen SourceFounded 2007
About Matomo
Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive alternative to Google Analytics. It provides full data ownership, GDPR compliance, and can be self-hosted or used via cloud. Matomo offers features comparable to Google Analytics while keeping data under your control.
Key Features
✓Web analytics
✓Heatmaps
✓Session recording
✓Funnels
✓A/B testing
✓Custom reports
✓SEO
✓Self-hosting
✓GDPR compliant
✓Tag manager
Pros & Cons
👍 Pros
- ✓Full Google Analytics alternative
- ✓Self-hosted option
- ✓GDPR compliant
- ✓Feature rich
👎 Cons
- ✗Complex to self-host
- ✗Plugin costs
- ✗Performance issues
- ✗UI dated
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