Google Analytics vs Matomo
A detailed comparison of Google Analytics and Matomo to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Google Analytics | Matomo |
|---|---|---|
| Free Tier | ✓ Free with full features | ✓ Free (self-hosted) |
| Lowest Paid | Free | $23/mo (cloud) |
| Enterprise | Analytics 360 (custom pricing) | Custom pricing |
⚡ Feature Comparison
| Feature | Google Analytics | Matomo |
|---|---|---|
| Traffic tracking | ✓ | — |
| User behavior | ✓ | — |
| Conversion tracking | ✓ | — |
| Real-time data | ✓ | — |
| Custom reports | ✓ | ✓ |
| Audience insights | ✓ | — |
| E-commerce tracking | ✓ | — |
| Event tracking | ✓ | — |
| Integration with Google Ads | ✓ | — |
| Machine learning insights | ✓ | — |
| Web analytics | — | ✓ |
| Heatmaps | — | ✓ |
| Session recording | — | ✓ |
| Funnels | — | ✓ |
| A/B testing | — | ✓ |
| SEO | — | ✓ |
| Self-hosting | — | ✓ |
| GDPR compliant | — | ✓ |
| Tag manager | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.2 | ⭐ 4.1 |
Pros & Cons
Google Analytics
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Matomo
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 The Verdict
Choose Google Analytics if: You need any website wanting comprehensive analytics. Google Analytics excels with its free and comprehensive.
Choose Matomo if: You need organizations wanting full-featured self-hosted analytics. Matomo stands out with its full google analytics alternative and self-hosted option.
Best free option: Both Google Analytics and Matomo offer free tiers. Google Analytics offers "Free with full features" while Matomo offers "Free (self-hosted)".
❓ Frequently Asked Questions
Is Google Analytics better than Matomo?
It depends on your needs. Google Analytics is better for any website wanting comprehensive analytics, while Matomo is better for organizations wanting full-featured self-hosted analytics. Both are excellent tools rated 4.2 and 4.1 respectively.
Which is cheaper, Google Analytics or Matomo?
Google Analytics starts at Free while Matomo starts at $23/mo (cloud). Both offer free tiers.
Can I switch from Google Analytics to Matomo?
Most tools offer import/export features to help you migrate. We recommend trying Matomo's free tier before fully committing to a switch.
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