3 Best Brevo Premium Alternatives in 2025
Last updated: February 2026 • 10 min read
Brevo Premium is a popular tool for growing businesses needing advanced automation. With pricing starting at $65/mo, it can be expensive for many teams. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 3 best Brevo Premium alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 3
- Free alternatives: 2 (Mailchimp, HubSpot CRM)
- Best overall: ActiveCampaign
- Best free: Mailchimp
Why Look for Brevo Premium Alternatives?
People commonly look for Brevo Premium alternatives for several reasons:
- Cost: At $65/mo, Brevo Premium isn't cheap, especially for small teams and startups.
- Feature gaps: Complex pricing and ui could be better are common complaints.
- Simplicity: Some users find Brevo Premium overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Brevo Premium | ✗ No | $65/mo | ⭐ 4.2 | No | Growing businesses needing advanced automation |
| ActiveCampaign | ✗ No | $29/mo | ⭐ 4.3 | No | Businesses needing advanced marketing automation |
| Mailchimp | ✓ 500 contacts, 1,000 sends/mo | $13/mo | ⭐ 4.1 | No | Small businesses getting started with email marketing |
| HubSpot CRM | ✓ Free CRM with unlimited users | $20/mo (Starter) | ⭐ 4.4 | No | Growing businesses wanting free CRM with marketing tools |
Detailed Reviews of Each Alternative
ActiveCampaign
Marketing automation platform with CRM and email marketing.
ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and sales automation in one tool. Known for its sophisticated automation builder and machine learning capabilities, it's popular among businesses that need advanced marketing workflows.
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
Mailchimp
All-in-one marketing platform for email campaigns and automation.
Mailchimp is one of the most recognizable email marketing platforms in the world, now offering a full marketing platform including email, social media, landing pages, and automation. Acquired by Intuit in 2021, Mailchimp serves millions of businesses with its easy-to-use tools and signature brand personality.
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
HubSpot CRM
Free CRM platform with marketing, sales, and service hubs.
HubSpot CRM is a free, powerful CRM platform that forms the foundation of HubSpot's suite of business tools. It offers contact management, deal tracking, email tracking, and basic reporting at no cost. The paid Marketing, Sales, and Service Hubs add advanced features for growing businesses.
Pros
- ✓ Generous free tier
- ✓ All-in-one platform
- ✓ Easy to use
- ✓ Great marketing tools
Cons
- ✗ Expensive at scale
- ✗ Limited free reporting
- ✗ Contacts can get pricey
- ✗ Complex pricing
🏆 Our Recommendations
Best Overall Alternative:
ActiveCampaign — Businesses needing advanced marketing automation
Best Free Alternative:
Mailchimp — 500 contacts, 1,000 sends/mo
❓ FAQ
What is the best free alternative to Brevo Premium?
The best free alternative to Brevo Premium is Mailchimp, which offers 500 contacts, 1,000 sends/mo.
Is there an open-source alternative to Brevo Premium?
There are no widely-used open-source alternatives to Brevo Premium at this time, but several affordable options exist.
What is the cheapest alternative to Brevo Premium?
The cheapest alternatives are the free options: Mailchimp, HubSpot CRM. For paid alternatives, prices start from as low as $13/mo.
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