4 Best PostHog Alternatives in 2025
Last updated: February 2026 • 14 min read
PostHog is a popular tool for product teams wanting open-source analytics. While it offers a free tier (1M events/mo free), its paid plans start at Pay as you go. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 4 best PostHog alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 4
- Free alternatives: 4 (Mixpanel, Amplitude, Google Analytics)
- Open-source options: Matomo
- Best overall: Mixpanel
- Best free: Mixpanel
Why Look for PostHog Alternatives?
People commonly look for PostHog alternatives for several reasons:
- Cost: While PostHog has a free tier, its paid plans starting at Pay as you go can add up quickly for growing teams.
- Feature gaps: Complex setup and can be expensive at scale are common complaints.
- Simplicity: Some users find PostHog overly complex for their needs and prefer simpler solutions.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| PostHog | ✓ 1M events/mo free | Pay as you go | ⭐ 4.4 | ✓ Yes | Product teams wanting open-source analytics |
| Mixpanel | ✓ Up to 20M events/mo | $20/mo | ⭐ 4.3 | No | Product teams tracking user behavior |
| Amplitude | ✓ Up to 50M events/mo | Custom pricing | ⭐ 4.2 | No | Product teams at scale |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
| Matomo | ✓ Free (self-hosted) | $23/mo (cloud) | ⭐ 4.1 | ✓ Yes | Organizations wanting full-featured self-hosted analytics |
Detailed Reviews of Each Alternative
Mixpanel
Product analytics platform for tracking user behavior.
Mixpanel is a product analytics platform that helps companies understand how users interact with their products. It offers event-based tracking, funnel analysis, retention analysis, and A/B testing. Mixpanel is popular among product teams at SaaS companies and mobile apps.
Pros
- ✓ Powerful product analytics
- ✓ Great free tier
- ✓ Easy to use
- ✓ Real-time data
Cons
- ✗ Expensive at scale
- ✗ Complex event setup
- ✗ Learning curve
- ✗ Limited web analytics
Amplitude
Digital analytics platform for understanding user behavior.
Amplitude is a leading product analytics platform that helps companies build better products through data-driven insights. It offers powerful behavioral analytics, A/B testing, and feature flagging capabilities. Amplitude is particularly popular among larger product organizations.
Pros
- ✓ Powerful analytics
- ✓ Generous free tier
- ✓ Great visualization
- ✓ Feature flags included
Cons
- ✗ Complex to set up
- ✗ Expensive at scale
- ✗ Steep learning curve
- ✗ Slow queries
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
Matomo
Open-source web analytics platform with full data ownership.
Matomo (formerly Piwik) is the leading open-source web analytics platform, offering a comprehensive alternative to Google Analytics. It provides full data ownership, GDPR compliance, and can be self-hosted or used via cloud. Matomo offers features comparable to Google Analytics while keeping data under your control.
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to PostHog?
The best free alternative to PostHog is Mixpanel, which offers Up to 20M events/mo.
Is there an open-source alternative to PostHog?
Yes! Matomo is open-source alternative to PostHog that you can self-host for free.
What is the cheapest alternative to PostHog?
The cheapest alternatives are the free options: Mixpanel, Amplitude, Google Analytics. For paid alternatives, prices start from as low as $20/mo.
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