3 Best Mixpanel Alternatives in 2025
Last updated: February 2026 • 10 min read
Mixpanel is a popular tool for product teams tracking user behavior. While it offers a free tier (Up to 20M events/mo), its paid plans start at $20/mo. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 3 best Mixpanel alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 3
- Free alternatives: 3 (Amplitude, PostHog, Google Analytics)
- Open-source options: PostHog
- Best overall: Amplitude
- Best free: Amplitude
Why Look for Mixpanel Alternatives?
People commonly look for Mixpanel alternatives for several reasons:
- Cost: While Mixpanel has a free tier, its paid plans starting at $20/mo can add up quickly for growing teams.
- Feature gaps: Expensive at scale and complex event setup are common complaints.
- Simplicity: Some users find Mixpanel overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Mixpanel | ✓ Up to 20M events/mo | $20/mo | ⭐ 4.3 | No | Product teams tracking user behavior |
| Amplitude | ✓ Up to 50M events/mo | Custom pricing | ⭐ 4.2 | No | Product teams at scale |
| PostHog | ✓ 1M events/mo free | Pay as you go | ⭐ 4.4 | ✓ Yes | Product teams wanting open-source analytics |
| Google Analytics | ✓ Free with full features | Free | ⭐ 4.2 | No | Any website wanting comprehensive analytics |
Detailed Reviews of Each Alternative
Amplitude
Digital analytics platform for understanding user behavior.
Amplitude is a leading product analytics platform that helps companies build better products through data-driven insights. It offers powerful behavioral analytics, A/B testing, and feature flagging capabilities. Amplitude is particularly popular among larger product organizations.
Pros
- ✓ Powerful analytics
- ✓ Generous free tier
- ✓ Great visualization
- ✓ Feature flags included
Cons
- ✗ Complex to set up
- ✗ Expensive at scale
- ✗ Steep learning curve
- ✗ Slow queries
PostHog
Open-source product analytics, feature flags, and session recording.
PostHog is an open-source product analytics platform that combines analytics, session recording, feature flags, A/B testing, and surveys in one tool. It can be self-hosted for complete data control and offers a generous free cloud tier. PostHog has quickly become popular among developer-focused companies.
Pros
- ✓ Open source
- ✓ All-in-one
- ✓ Generous free tier
- ✓ Self-hostable
Cons
- ✗ Complex setup
- ✗ Can be expensive at scale
- ✗ Learning curve
- ✗ Performance varies
Google Analytics
The most widely used web analytics platform.
Google Analytics is the world's most popular web analytics service, used by millions of websites to track and report website traffic. The latest version (GA4) uses an event-based model and machine learning to provide insights about user behavior. While powerful and free, privacy concerns have driven many to seek alternatives.
Pros
- ✓ Free
- ✓ Comprehensive
- ✓ Google ecosystem
- ✓ Industry standard
Cons
- ✗ Privacy concerns
- ✗ Complex interface
- ✗ GA4 learning curve
- ✗ Data sampling
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to Mixpanel?
The best free alternative to Mixpanel is Amplitude, which offers Up to 50M events/mo.
Is there an open-source alternative to Mixpanel?
Yes! PostHog is open-source alternative to Mixpanel that you can self-host for free.
What is the cheapest alternative to Mixpanel?
The cheapest alternatives are the free options: Amplitude, PostHog, Google Analytics. For paid alternatives, prices start from as low as very affordable rates.
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