Mixpanel vs Amplitude
A detailed comparison of Mixpanel and Amplitude to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Mixpanel | Amplitude |
|---|---|---|
| Free Tier | ✓ Up to 20M events/mo | ✓ Up to 50M events/mo |
| Lowest Paid | $20/mo | Custom pricing |
| Enterprise | Custom pricing | Custom pricing |
⚡ Feature Comparison
| Feature | Mixpanel | Amplitude |
|---|---|---|
| Event tracking | ✓ | — |
| Funnels | ✓ | ✓ |
| Retention analysis | ✓ | — |
| User segmentation | ✓ | — |
| A/B testing | ✓ | ✓ |
| Flows | ✓ | — |
| Reports | ✓ | — |
| Alerts | ✓ | — |
| Cohorts | ✓ | ✓ |
| Data pipelines | ✓ | — |
| Behavioral analytics | — | ✓ |
| Retention | — | ✓ |
| User journeys | — | ✓ |
| Feature flags | — | ✓ |
| Data governance | — | ✓ |
| Notebooks | — | ✓ |
| Taxonomy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.2 |
Pros & Cons
Mixpanel
Pros
- ✓ Powerful product analytics
- ✓ Great free tier
- ✓ Easy to use
- ✓ Real-time data
Cons
- ✗ Expensive at scale
- ✗ Complex event setup
- ✗ Learning curve
- ✗ Limited web analytics
Amplitude
Pros
- ✓ Powerful analytics
- ✓ Generous free tier
- ✓ Great visualization
- ✓ Feature flags included
Cons
- ✗ Complex to set up
- ✗ Expensive at scale
- ✗ Steep learning curve
- ✗ Slow queries
🏆 The Verdict
Choose Mixpanel if: You need product teams tracking user behavior. Mixpanel excels with its powerful product analytics and great free tier.
Choose Amplitude if: You need product teams at scale. Amplitude stands out with its powerful analytics and generous free tier.
Best free option: Both Mixpanel and Amplitude offer free tiers. Mixpanel offers "Up to 20M events/mo" while Amplitude offers "Up to 50M events/mo".
❓ Frequently Asked Questions
Is Mixpanel better than Amplitude?
It depends on your needs. Mixpanel is better for product teams tracking user behavior, while Amplitude is better for product teams at scale. Both are excellent tools rated 4.3 and 4.2 respectively.
Which is cheaper, Mixpanel or Amplitude?
Mixpanel starts at $20/mo while Amplitude starts at Custom pricing. Both offer free tiers.
Can I switch from Mixpanel to Amplitude?
Most tools offer import/export features to help you migrate. We recommend trying Amplitude's free tier before fully committing to a switch.
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