3 Best Klaviyo Alternatives in 2025
Last updated: February 2026 • 10 min read
Klaviyo is a popular tool for advanced e-commerce marketers. While it offers a free tier (250 contacts, 500 emails), its paid plans start at $20/mo. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 3 best Klaviyo alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 3
- Free alternatives: 2 (Omnisend, Mailchimp)
- Best overall: Drip
- Best free: Omnisend
Why Look for Klaviyo Alternatives?
People commonly look for Klaviyo alternatives for several reasons:
- Cost: While Klaviyo has a free tier, its paid plans starting at $20/mo can add up quickly for growing teams.
- Feature gaps: Complex for beginners and expensive at scale are common complaints.
- Simplicity: Some users find Klaviyo overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Klaviyo | ✓ 250 contacts, 500 emails | $20/mo | ⭐ 4.4 | No | Advanced e-commerce marketers |
| Drip | ✗ No | $39/mo | ⭐ 4.1 | No | E-commerce businesses |
| Omnisend | ✓ 500 emails/mo, 60 SMS | $16/mo | ⭐ 4.3 | No | E-commerce businesses wanting omnichannel marketing |
| Mailchimp | ✓ 500 contacts, 1,000 sends/mo | $13/mo | ⭐ 4.1 | No | Small businesses getting started with email marketing |
Detailed Reviews of Each Alternative
Drip
Marketing automation platform built for e-commerce.
Drip is a marketing automation platform specifically designed for e-commerce businesses. It offers deep integrations with Shopify, WooCommerce, and other e-commerce platforms, along with powerful segmentation and automation features tailored for online stores.
Pros
- ✓ Built for e-commerce
- ✓ Powerful automation
- ✓ Revenue attribution
- ✓ Deep integrations
Cons
- ✗ No free plan
- ✗ Expensive
- ✗ Limited non-ecommerce use
- ✗ Complex for beginners
Omnisend
Email and SMS marketing automation for e-commerce.
Omnisend is a marketing automation platform built specifically for e-commerce businesses. It combines email marketing, SMS, push notifications, and Facebook Messenger into omnichannel campaigns designed to drive sales.
Pros
- ✓ Built for e-commerce
- ✓ Omnichannel
- ✓ Good automation
- ✓ Free tier
Cons
- ✗ E-commerce focused only
- ✗ Limited outside retail
- ✗ Complex for beginners
- ✗ SMS costs extra
Mailchimp
All-in-one marketing platform for email campaigns and automation.
Mailchimp is one of the most recognizable email marketing platforms in the world, now offering a full marketing platform including email, social media, landing pages, and automation. Acquired by Intuit in 2021, Mailchimp serves millions of businesses with its easy-to-use tools and signature brand personality.
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to Klaviyo?
The best free alternative to Klaviyo is Omnisend, which offers 500 emails/mo, 60 SMS.
Is there an open-source alternative to Klaviyo?
There are no widely-used open-source alternatives to Klaviyo at this time, but several affordable options exist.
What is the cheapest alternative to Klaviyo?
The cheapest alternatives are the free options: Omnisend, Mailchimp. For paid alternatives, prices start from as low as $13/mo.
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