Klaviyo vs Drip
A detailed comparison of Klaviyo and Drip to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Klaviyo | Drip |
|---|---|---|
| Free Tier | ✓ 250 contacts, 500 emails | ✗ No |
| Lowest Paid | $20/mo | $39/mo |
| Enterprise | Custom pricing | Custom pricing |
⚡ Feature Comparison
| Feature | Klaviyo | Drip |
|---|---|---|
| Email marketing | ✓ | — |
| SMS marketing | ✓ | — |
| Customer data platform | ✓ | — |
| Predictive analytics | ✓ | — |
| Segmentation | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Flows | ✓ | — |
| Campaign performance | ✓ | — |
| Personalization | ✓ | ✓ |
| Integrations | ✓ | — |
| E-commerce automation | — | ✓ |
| Visual workflow builder | — | ✓ |
| Shopify integration | — | ✓ |
| Revenue tracking | — | ✓ |
| Forms | — | ✓ |
| SMS | — | ✓ |
| Analytics | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.1 |
Pros & Cons
Klaviyo
Pros
- ✓ Powerful for e-commerce
- ✓ Advanced analytics
- ✓ Great segmentation
- ✓ ROI tracking
Cons
- ✗ Complex for beginners
- ✗ Expensive at scale
- ✗ E-commerce focused
- ✗ Steep learning curve
Drip
Pros
- ✓ Built for e-commerce
- ✓ Powerful automation
- ✓ Revenue attribution
- ✓ Deep integrations
Cons
- ✗ No free plan
- ✗ Expensive
- ✗ Limited non-ecommerce use
- ✗ Complex for beginners
🏆 The Verdict
Choose Klaviyo if: You need advanced e-commerce marketers. Klaviyo excels with its powerful for e-commerce and advanced analytics.
Choose Drip if: You need e-commerce businesses. Drip stands out with its built for e-commerce and powerful automation.
Best free option: Klaviyo offers a free tier (250 contacts, 500 emails).
❓ Frequently Asked Questions
Is Klaviyo better than Drip?
It depends on your needs. Klaviyo is better for advanced e-commerce marketers, while Drip is better for e-commerce businesses. Both are excellent tools rated 4.4 and 4.1 respectively.
Which is cheaper, Klaviyo or Drip?
Klaviyo starts at $20/mo while Drip starts at $39/mo. Klaviyo also has a free tier.
Can I switch from Klaviyo to Drip?
Most tools offer import/export features to help you migrate. We recommend trying Drip's trial before fully committing to a switch.
💰 Stop Overpaying for SaaS
Join smart professionals who receive our weekly roundup of the best SaaS deals, free alternatives, and money-saving tips.
Free forever. Unsubscribe anytime. No spam.