3 Best GoHighLevel Alternatives in 2025
Last updated: February 2026 • 10 min read
GoHighLevel is a popular tool for marketing agencies and advanced marketers. With pricing starting at $97/mo, it can be expensive for many teams. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 3 best GoHighLevel alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 3
- Free alternatives: 1 (HubSpot CRM)
- Best overall: ClickFunnels
- Best free: HubSpot CRM
Why Look for GoHighLevel Alternatives?
People commonly look for GoHighLevel alternatives for several reasons:
- Cost: At $97/mo, GoHighLevel isn't cheap, especially for small teams and startups.
- Feature gaps: Expensive and complex interface are common complaints.
- Simplicity: Some users find GoHighLevel overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| GoHighLevel | ✗ No | $97/mo | ⭐ 4.3 | No | Marketing agencies and advanced marketers |
| ClickFunnels | ✗ No | $127/mo | ⭐ 4.1 | No | Entrepreneurs building sales funnels |
| HubSpot CRM | ✓ Free CRM with unlimited users | $20/mo (Starter) | ⭐ 4.4 | No | Growing businesses wanting free CRM with marketing tools |
| ActiveCampaign | ✗ No | $29/mo | ⭐ 4.3 | No | Businesses needing advanced marketing automation |
Detailed Reviews of Each Alternative
ClickFunnels
Sales funnel builder for entrepreneurs and businesses.
ClickFunnels is a popular sales funnel builder that helps businesses create landing pages, sales pages, and complete marketing funnels. Founded by Russell Brunson, it's become synonymous with online sales funnel creation and digital marketing.
Pros
- ✓ Proven for funnels
- ✓ Large community
- ✓ Templates included
- ✓ Training resources
Cons
- ✗ Very expensive
- ✗ No free plan
- ✗ Limited design flexibility
- ✗ Learning curve
HubSpot CRM
Free CRM platform with marketing, sales, and service hubs.
HubSpot CRM is a free, powerful CRM platform that forms the foundation of HubSpot's suite of business tools. It offers contact management, deal tracking, email tracking, and basic reporting at no cost. The paid Marketing, Sales, and Service Hubs add advanced features for growing businesses.
Pros
- ✓ Generous free tier
- ✓ All-in-one platform
- ✓ Easy to use
- ✓ Great marketing tools
Cons
- ✗ Expensive at scale
- ✗ Limited free reporting
- ✗ Contacts can get pricey
- ✗ Complex pricing
ActiveCampaign
Marketing automation platform with CRM and email marketing.
ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and sales automation in one tool. Known for its sophisticated automation builder and machine learning capabilities, it's popular among businesses that need advanced marketing workflows.
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
🏆 Our Recommendations
Best Overall Alternative:
ClickFunnels — Entrepreneurs building sales funnels
Best Free Alternative:
HubSpot CRM — Free CRM with unlimited users
❓ FAQ
What is the best free alternative to GoHighLevel?
The best free alternative to GoHighLevel is HubSpot CRM, which offers Free CRM with unlimited users.
Is there an open-source alternative to GoHighLevel?
There are no widely-used open-source alternatives to GoHighLevel at this time, but several affordable options exist.
What is the cheapest alternative to GoHighLevel?
The cheapest alternatives are the free options: HubSpot CRM. For paid alternatives, prices start from as low as $20/mo.
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