GoHighLevel vs ActiveCampaign
A detailed comparison of GoHighLevel and ActiveCampaign to help you choose the right tool for your needs.
GoHighLevel
All-in-one marketing platform for agencies and small businesses.
ActiveCampaign
Marketing automation platform with CRM and email marketing.
💰 Pricing Comparison
| Plan | GoHighLevel | ActiveCampaign |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $97/mo | $29/mo |
| Enterprise | $497/mo | $149/mo |
⚡ Feature Comparison
| Feature | GoHighLevel | ActiveCampaign |
|---|---|---|
| CRM | ✓ | ✓ |
| Email & SMS marketing | ✓ | — |
| Funnel builder | ✓ | — |
| Website builder | ✓ | — |
| Appointment booking | ✓ | — |
| Pipeline management | ✓ | — |
| Automation | ✓ | — |
| White label | ✓ | — |
| Membership sites | ✓ | — |
| Course creation | ✓ | — |
| Email marketing | — | ✓ |
| Marketing automation | — | ✓ |
| Sales automation | — | ✓ |
| Machine learning | — | ✓ |
| Landing pages | — | ✓ |
| Forms | — | ✓ |
| Segmentation | — | ✓ |
| Reporting | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.3 |
Pros & Cons
GoHighLevel
Pros
- ✓ All-in-one platform
- ✓ White label option
- ✓ Great for agencies
- ✓ Comprehensive features
Cons
- ✗ Expensive
- ✗ Complex interface
- ✗ Learning curve
- ✗ No free plan
ActiveCampaign
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
🏆 The Verdict
Choose GoHighLevel if: You need marketing agencies and advanced marketers. GoHighLevel excels with its all-in-one platform and white label option.
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign stands out with its powerful automations and built-in crm.
❓ Frequently Asked Questions
Is GoHighLevel better than ActiveCampaign?
It depends on your needs. GoHighLevel is better for marketing agencies and advanced marketers, while ActiveCampaign is better for businesses needing advanced marketing automation. Both are excellent tools rated 4.3 and 4.3 respectively.
Which is cheaper, GoHighLevel or ActiveCampaign?
GoHighLevel starts at $97/mo while ActiveCampaign starts at $29/mo. Neither offers a free tier.
Can I switch from GoHighLevel to ActiveCampaign?
Most tools offer import/export features to help you migrate. We recommend trying ActiveCampaign's trial before fully committing to a switch.
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