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SpyFu

Competitive intelligence tool specializing in revealing competitors' most profitable keywords and ad strategies.

⭐ 4.1/5Free Tier AvailableFounded 2005
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About SpyFu

SpyFu is built specifically for competitive intelligence in SEO and PPC. It lets you see every keyword a competitor has ever ranked for, every Google Ad they've ever run, and estimate their monthly ad spend. With 15+ years of historical data, you can track how competitors' strategies have evolved. It's one of the most affordable competitive research tools and offers unlimited searches on all plans.

Key Features

✓Competitor keyword research
✓PPC competitor analysis
✓Backlink outreach
✓Rank tracking
✓SERP analysis
✓Keyword grouping
✓Domain comparison
✓Ad history
✓Custom reports
✓API access

Pros & Cons

👍 Pros

  • ✓Unlimited searches on all plans
  • ✓15+ years of historical data
  • ✓Excellent PPC insights
  • ✓Very affordable

👎 Cons

  • ✗US-focused data primarily
  • ✗Less accurate for smaller sites
  • ✗Interface feels dated
  • ✗Limited international data
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Mangools

Affordable SEO toolset with beautiful UI, offering keyword research, SERP analysis, rank tracking, and backlink checking.

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Compare SpyFu

SpyFu vs SEMrush→SpyFu vs Ahrefs→SpyFu vs SE Ranking→SpyFu vs Mangools→