Sprout Social vs Later
A detailed comparison of Sprout Social and Later to help you choose the right tool for your needs.
Later
Visual-first social media scheduler built for Instagram, with a drag-and-drop content calendar.
💰 Pricing Comparison
| Plan | Sprout Social | Later |
|---|---|---|
| Free Tier | ✗ No | ✓ 5 posts/profile/mo |
| Lowest Paid | $249/mo | $25/mo |
| Enterprise | $499/mo | $80/mo |
⚡ Feature Comparison
| Feature | Sprout Social | Later |
|---|---|---|
| Smart Inbox | ✓ | — |
| Social CRM | ✓ | — |
| Listening | ✓ | — |
| Publishing | ✓ | — |
| Analytics | ✓ | ✓ |
| Employee Advocacy | ✓ | — |
| Visual content calendar | — | ✓ |
| Linkin.bio | — | ✓ |
| UGC collection | — | ✓ |
| Story scheduling | — | ✓ |
| Reels scheduling | — | ✓ |
| Best time to post | — | ✓ |
| Media library | — | ✓ |
| Hashtag suggestions | — | ✓ |
| Collaboration tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.3 |
Pros & Cons
Sprout Social
Pros
- ✓ Best-in-class UI
- ✓ Excellent reporting
- ✓ Social CRM unique
- ✓ Strong customer support
Cons
- ✗ Very expensive
- ✗ Per-user pricing adds up
- ✗ Overkill for small teams
- ✗ Some features require add-ons
Later
Pros
- ✓ Best visual planning UI
- ✓ Great Instagram features
- ✓ Linkin.bio included
- ✓ Easy to use
Cons
- ✗ Instagram-centric
- ✗ Limited analytics on lower plans
- ✗ No social listening
- ✗ Fewer platforms than Hootsuite
🏆 The Verdict
Choose Sprout Social if: You need mid-market brands wanting premium social management with crm. Sprout Social excels with its best-in-class ui and excellent reporting.
Choose Later if: You need instagram-focused creators and visual brands. Later stands out with its best visual planning ui and great instagram features.
Best free option: Later offers a free tier (5 posts/profile/mo).
❓ Frequently Asked Questions
Is Sprout Social better than Later?
It depends on your needs. Sprout Social is better for mid-market brands wanting premium social management with crm, while Later is better for instagram-focused creators and visual brands. Both are excellent tools rated 4.4 and 4.3 respectively.
Which is cheaper, Sprout Social or Later?
Sprout Social starts at $249/mo while Later starts at $25/mo. Later also has a free tier.
Can I switch from Sprout Social to Later?
Most tools offer import/export features to help you migrate. We recommend trying Later's free tier before fully committing to a switch.
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