SEMrush vs SpyFu
A detailed comparison of SEMrush and SpyFu to help you choose the right tool for your needs.
SEMrush
Digital marketing suite combining SEO, PPC, content marketing, and competitive research in one platform.
SpyFu
Competitive intelligence tool specializing in revealing competitors' most profitable keywords and ad strategies.
💰 Pricing Comparison
| Plan | SEMrush | SpyFu |
|---|---|---|
| Free Tier | ✓ 10 searches/day | ✓ Limited free searches |
| Lowest Paid | $139.95/mo | $39/mo |
| Enterprise | $499.95/mo | $79/mo |
⚡ Feature Comparison
| Feature | SEMrush | SpyFu |
|---|---|---|
| Keyword research | ✓ | — |
| Position tracking | ✓ | — |
| Site audit | ✓ | — |
| Backlink analytics | ✓ | — |
| PPC research | ✓ | — |
| Content analyzer | ✓ | — |
| Social media toolkit | ✓ | — |
| Local SEO | ✓ | — |
| Link building tool | ✓ | — |
| Market Explorer | ✓ | — |
| Competitor keyword research | — | ✓ |
| PPC competitor analysis | — | ✓ |
| Backlink outreach | — | ✓ |
| Rank tracking | — | ✓ |
| SERP analysis | — | ✓ |
| Keyword grouping | — | ✓ |
| Domain comparison | — | ✓ |
| Ad history | — | ✓ |
| Custom reports | — | ✓ |
| API access | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.6 | ⭐ 4.1 |
Pros & Cons
SEMrush
Pros
- ✓ Most complete marketing toolkit
- ✓ Excellent PPC data
- ✓ Great reporting
- ✓ Generous free tier
Cons
- ✗ Expensive for solopreneurs
- ✗ Can feel overwhelming
- ✗ Some data less accurate than Ahrefs
- ✗ Add-ons increase cost
SpyFu
Pros
- ✓ Unlimited searches on all plans
- ✓ 15+ years of historical data
- ✓ Excellent PPC insights
- ✓ Very affordable
Cons
- ✗ US-focused data primarily
- ✗ Less accurate for smaller sites
- ✗ Interface feels dated
- ✗ Limited international data
🏆 The Verdict
Choose SEMrush if: You need marketing teams needing an all-in-one seo and ppc platform. SEMrush excels with its most complete marketing toolkit and excellent ppc data.
Choose SpyFu if: You need marketers focused on competitive ppc and seo intelligence. SpyFu stands out with its unlimited searches on all plans and 15+ years of historical data.
Best free option: Both SEMrush and SpyFu offer free tiers. SEMrush offers "10 searches/day" while SpyFu offers "Limited free searches".
❓ Frequently Asked Questions
Is SEMrush better than SpyFu?
It depends on your needs. SEMrush is better for marketing teams needing an all-in-one seo and ppc platform, while SpyFu is better for marketers focused on competitive ppc and seo intelligence. Both are excellent tools rated 4.6 and 4.1 respectively.
Which is cheaper, SEMrush or SpyFu?
SEMrush starts at $139.95/mo while SpyFu starts at $39/mo. Both offer free tiers.
Can I switch from SEMrush to SpyFu?
Most tools offer import/export features to help you migrate. We recommend trying SpyFu's free tier before fully committing to a switch.
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