SEMrush vs Moz Pro
A detailed comparison of SEMrush and Moz Pro to help you choose the right tool for your needs.
SEMrush
Digital marketing suite combining SEO, PPC, content marketing, and competitive research in one platform.
Moz Pro
Veteran SEO platform known for Domain Authority metric, offering keyword research, site audits, and link analysis.
💰 Pricing Comparison
| Plan | SEMrush | Moz Pro |
|---|---|---|
| Free Tier | ✓ 10 searches/day | ✓ Moz Free (limited) |
| Lowest Paid | $139.95/mo | $99/mo |
| Enterprise | $499.95/mo | $599/mo |
⚡ Feature Comparison
| Feature | SEMrush | Moz Pro |
|---|---|---|
| Keyword research | ✓ | — |
| Position tracking | ✓ | — |
| Site audit | ✓ | — |
| Backlink analytics | ✓ | — |
| PPC research | ✓ | — |
| Content analyzer | ✓ | — |
| Social media toolkit | ✓ | — |
| Local SEO | ✓ | — |
| Link building tool | ✓ | — |
| Market Explorer | ✓ | — |
| Keyword Explorer | — | ✓ |
| Rank tracking | — | ✓ |
| Site crawl | — | ✓ |
| On-page grader | — | ✓ |
| Link Explorer | — | ✓ |
| Domain Authority | — | ✓ |
| Custom reports | — | ✓ |
| SERP analysis | — | ✓ |
| Page optimization | — | ✓ |
| MozBar Chrome extension | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.6 | ⭐ 4.2 |
Pros & Cons
SEMrush
Pros
- ✓ Most complete marketing toolkit
- ✓ Excellent PPC data
- ✓ Great reporting
- ✓ Generous free tier
Cons
- ✗ Expensive for solopreneurs
- ✗ Can feel overwhelming
- ✗ Some data less accurate than Ahrefs
- ✗ Add-ons increase cost
Moz Pro
Pros
- ✓ Industry-standard DA metric
- ✓ Excellent educational resources
- ✓ Strong community
- ✓ Free MozBar extension
Cons
- ✗ Smaller link database than Ahrefs
- ✗ Interface feels dated
- ✗ Slower data updates
- ✗ Less competitive analysis depth
🏆 The Verdict
Choose SEMrush if: You need marketing teams needing an all-in-one seo and ppc platform. SEMrush excels with its most complete marketing toolkit and excellent ppc data.
Choose Moz Pro if: You need seo learners and professionals who value community and education. Moz Pro stands out with its industry-standard da metric and excellent educational resources.
Best free option: Both SEMrush and Moz Pro offer free tiers. SEMrush offers "10 searches/day" while Moz Pro offers "Moz Free (limited)".
❓ Frequently Asked Questions
Is SEMrush better than Moz Pro?
It depends on your needs. SEMrush is better for marketing teams needing an all-in-one seo and ppc platform, while Moz Pro is better for seo learners and professionals who value community and education. Both are excellent tools rated 4.6 and 4.2 respectively.
Which is cheaper, SEMrush or Moz Pro?
SEMrush starts at $139.95/mo while Moz Pro starts at $99/mo. Both offer free tiers.
Can I switch from SEMrush to Moz Pro?
Most tools offer import/export features to help you migrate. We recommend trying Moz Pro's free tier before fully committing to a switch.
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