Plausible Analytics vs Matomo
A detailed comparison of Plausible Analytics and Matomo to help you choose the right tool for your needs.
Plausible Analytics
Simple, privacy-friendly Google Analytics alternative.
💰 Pricing Comparison
| Plan | Plausible Analytics | Matomo |
|---|---|---|
| Free Tier | ✗ No | ✓ Free (self-hosted) |
| Lowest Paid | $9/mo | $23/mo (cloud) |
| Enterprise | Custom pricing | Custom pricing |
⚡ Feature Comparison
| Feature | Plausible Analytics | Matomo |
|---|---|---|
| Privacy-friendly | ✓ | — |
| No cookies | ✓ | — |
| Simple dashboard | ✓ | — |
| Goals & conversions | ✓ | — |
| UTM tracking | ✓ | — |
| Custom events | ✓ | — |
| API | ✓ | — |
| Self-hosting option | ✓ | — |
| Email reports | ✓ | — |
| Lightweight script | ✓ | — |
| Web analytics | — | ✓ |
| Heatmaps | — | ✓ |
| Session recording | — | ✓ |
| Funnels | — | ✓ |
| A/B testing | — | ✓ |
| Custom reports | — | ✓ |
| SEO | — | ✓ |
| Self-hosting | — | ✓ |
| GDPR compliant | — | ✓ |
| Tag manager | — | ✓ |
| Open Source | ✓ | ✓ |
| Rating | ⭐ 4.5 | ⭐ 4.1 |
Pros & Cons
Plausible Analytics
Pros
- ✓ Privacy-first
- ✓ No cookies needed
- ✓ Simple and clean
- ✓ GDPR compliant
Cons
- ✗ No free plan
- ✗ Limited advanced features
- ✗ No user-level data
- ✗ Fewer integrations
Matomo
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 The Verdict
Choose Plausible Analytics if: You need privacy-conscious website owners. Plausible Analytics excels with its privacy-first and no cookies needed.
Choose Matomo if: You need organizations wanting full-featured self-hosted analytics. Matomo stands out with its full google analytics alternative and self-hosted option.
Best free option: Matomo offers a free tier (Free (self-hosted)).
❓ Frequently Asked Questions
Is Plausible Analytics better than Matomo?
It depends on your needs. Plausible Analytics is better for privacy-conscious website owners, while Matomo is better for organizations wanting full-featured self-hosted analytics. Both are excellent tools rated 4.5 and 4.1 respectively.
Which is cheaper, Plausible Analytics or Matomo?
Plausible Analytics starts at $9/mo while Matomo starts at $23/mo (cloud). Matomo also has a free tier.
Can I switch from Plausible Analytics to Matomo?
Most tools offer import/export features to help you migrate. We recommend trying Matomo's free tier before fully committing to a switch.
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