MailerLite vs EmailOctopus
A detailed comparison of MailerLite and EmailOctopus to help you choose the right tool for your needs.
MailerLite
Email marketing tool with a generous free plan and simple interface.
💰 Pricing Comparison
| Plan | MailerLite | EmailOctopus |
|---|---|---|
| Free Tier | ✓ Up to 1,000 subscribers | ✓ Up to 2,500 subscribers |
| Lowest Paid | $9/mo | $8/mo |
| Enterprise | $18/mo | Custom pricing |
⚡ Feature Comparison
| Feature | MailerLite | EmailOctopus |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Website builder | ✓ | — |
| Pop-ups | ✓ | — |
| Surveys | ✓ | — |
| A/B testing | ✓ | — |
| Segmentation | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| E-commerce integrations | ✓ | — |
| Forms | — | ✓ |
| Templates | — | ✓ |
| API | — | ✓ |
| Integrations | — | ✓ |
| Import tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.4 | ⭐ 4.2 |
Pros & Cons
MailerLite
Pros
- ✓ Great free plan
- ✓ Simple interface
- ✓ Affordable pricing
- ✓ Good deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Approval process for new accounts
- ✗ Limited integrations
EmailOctopus
Pros
- ✓ Very affordable
- ✓ Good free tier
- ✓ Simple interface
- ✓ Great deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Fewer integrations
- ✗ Limited reporting
🏆 The Verdict
Choose MailerLite if: You need small businesses wanting affordable email marketing. MailerLite excels with its great free plan and simple interface.
Choose EmailOctopus if: You need budget-conscious businesses. EmailOctopus stands out with its very affordable and good free tier.
Best free option: Both MailerLite and EmailOctopus offer free tiers. MailerLite offers "Up to 1,000 subscribers" while EmailOctopus offers "Up to 2,500 subscribers".
❓ Frequently Asked Questions
Is MailerLite better than EmailOctopus?
It depends on your needs. MailerLite is better for small businesses wanting affordable email marketing, while EmailOctopus is better for budget-conscious businesses. Both are excellent tools rated 4.4 and 4.2 respectively.
Which is cheaper, MailerLite or EmailOctopus?
MailerLite starts at $9/mo while EmailOctopus starts at $8/mo. Both offer free tiers.
Can I switch from MailerLite to EmailOctopus?
Most tools offer import/export features to help you migrate. We recommend trying EmailOctopus's free tier before fully committing to a switch.
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