Mailchimp vs MailerLite
A detailed comparison of Mailchimp and MailerLite to help you choose the right tool for your needs.
MailerLite
Email marketing tool with a generous free plan and simple interface.
💰 Pricing Comparison
| Plan | Mailchimp | MailerLite |
|---|---|---|
| Free Tier | ✓ 500 contacts, 1,000 sends/mo | ✓ Up to 1,000 subscribers |
| Lowest Paid | $13/mo | $9/mo |
| Enterprise | $350/mo | $18/mo |
⚡ Feature Comparison
| Feature | Mailchimp | MailerLite |
|---|---|---|
| Email campaigns | ✓ | ✓ |
| Automation | ✓ | ✓ |
| Landing pages | ✓ | ✓ |
| Audience management | ✓ | — |
| A/B testing | ✓ | ✓ |
| Analytics | ✓ | ✓ |
| Templates | ✓ | — |
| Segmentation | ✓ | ✓ |
| Social posting | ✓ | — |
| CRM features | ✓ | — |
| Website builder | — | ✓ |
| Pop-ups | — | ✓ |
| Surveys | — | ✓ |
| E-commerce integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Pros & Cons
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
MailerLite
Pros
- ✓ Great free plan
- ✓ Simple interface
- ✓ Affordable pricing
- ✓ Good deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Approval process for new accounts
- ✗ Limited integrations
🏆 The Verdict
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp excels with its easy to use and great templates.
Choose MailerLite if: You need small businesses wanting affordable email marketing. MailerLite stands out with its great free plan and simple interface.
Best free option: Both Mailchimp and MailerLite offer free tiers. Mailchimp offers "500 contacts, 1,000 sends/mo" while MailerLite offers "Up to 1,000 subscribers".
❓ Frequently Asked Questions
Is Mailchimp better than MailerLite?
It depends on your needs. Mailchimp is better for small businesses getting started with email marketing, while MailerLite is better for small businesses wanting affordable email marketing. Both are excellent tools rated 4.1 and 4.4 respectively.
Which is cheaper, Mailchimp or MailerLite?
Mailchimp starts at $13/mo while MailerLite starts at $9/mo. Both offer free tiers.
Can I switch from Mailchimp to MailerLite?
Most tools offer import/export features to help you migrate. We recommend trying MailerLite's free tier before fully committing to a switch.
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