Keap vs ActiveCampaign
A detailed comparison of Keap and ActiveCampaign to help you choose the right tool for your needs.
ActiveCampaign
Marketing automation platform with CRM and email marketing.
💰 Pricing Comparison
| Plan | Keap | ActiveCampaign |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $79/mo | $29/mo |
| Enterprise | $399/mo | $149/mo |
⚡ Feature Comparison
| Feature | Keap | ActiveCampaign |
|---|---|---|
| CRM | ✓ | ✓ |
| Email marketing | ✓ | ✓ |
| Automation | ✓ | — |
| E-commerce | ✓ | — |
| Landing pages | ✓ | ✓ |
| Appointments | ✓ | — |
| Payments | ✓ | — |
| Pipeline management | ✓ | — |
| Lead scoring | ✓ | — |
| Reporting | ✓ | ✓ |
| Marketing automation | — | ✓ |
| Sales automation | — | ✓ |
| Machine learning | — | ✓ |
| Forms | — | ✓ |
| Segmentation | — | ✓ |
| Integrations | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.3 |
Pros & Cons
Keap
Pros
- ✓ All-in-one for small business
- ✓ Strong automation
- ✓ E-commerce included
- ✓ Good support
Cons
- ✗ Expensive
- ✗ Complex setup
- ✗ Steep learning curve
- ✗ Overwhelming for simple needs
ActiveCampaign
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
🏆 The Verdict
Choose Keap if: You need small businesses wanting crm + marketing automation. Keap excels with its all-in-one for small business and strong automation.
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign stands out with its powerful automations and built-in crm.
❓ Frequently Asked Questions
Is Keap better than ActiveCampaign?
It depends on your needs. Keap is better for small businesses wanting crm + marketing automation, while ActiveCampaign is better for businesses needing advanced marketing automation. Both are excellent tools rated 4.1 and 4.3 respectively.
Which is cheaper, Keap or ActiveCampaign?
Keap starts at $79/mo while ActiveCampaign starts at $29/mo. Neither offers a free tier.
Can I switch from Keap to ActiveCampaign?
Most tools offer import/export features to help you migrate. We recommend trying ActiveCampaign's trial before fully committing to a switch.
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