Hotjar Business vs FullStory
A detailed comparison of Hotjar Business and FullStory to help you choose the right tool for your needs.
Hotjar Business
Advanced Hotjar plans with heatmaps, recordings, and user insights.
💰 Pricing Comparison
| Plan | Hotjar Business | FullStory |
|---|---|---|
| Free Tier | ✓ Basic plan available | ✓ 1,000 sessions/month |
| Lowest Paid | $39/mo | Custom pricing |
| Enterprise | $139/mo | Custom pricing |
⚡ Feature Comparison
| Feature | Hotjar Business | FullStory |
|---|---|---|
| Heatmaps | ✓ | ✓ |
| Session recordings | ✓ | — |
| Conversion funnels | ✓ | ✓ |
| Form analytics | ✓ | — |
| Feedback polls | ✓ | — |
| Surveys | ✓ | — |
| User recruitment | ✓ | — |
| Team features | ✓ | — |
| Integrations | ✓ | ✓ |
| Advanced filters | ✓ | — |
| Session replay | — | ✓ |
| Error analytics | — | ✓ |
| Performance monitoring | — | ✓ |
| Search and segmentation | — | ✓ |
| Mobile analytics | — | ✓ |
| Privacy controls | — | ✓ |
| API access | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Pros & Cons
Hotjar Business
Pros
- ✓ Comprehensive user insights
- ✓ Easy to implement
- ✓ Visual data
- ✓ Good support
Cons
- ✗ Expensive at scale
- ✗ Can impact site performance
- ✗ GDPR compliance concerns
- ✗ Limited mobile insights
FullStory
Pros
- ✓ Comprehensive insights
- ✓ Pixel-perfect replay
- ✓ Advanced search
- ✓ Mobile support
Cons
- ✗ Expensive
- ✗ Complex setup
- ✗ Performance impact
- ✗ Privacy concerns
🏆 The Verdict
Choose Hotjar Business if: You need businesses wanting detailed user behavior insights. Hotjar Business excels with its comprehensive user insights and easy to implement.
Choose FullStory if: You need enterprise businesses needing comprehensive user experience analytics. FullStory stands out with its comprehensive insights and pixel-perfect replay.
Best free option: Both Hotjar Business and FullStory offer free tiers. Hotjar Business offers "Basic plan available" while FullStory offers "1,000 sessions/month".
❓ Frequently Asked Questions
Is Hotjar Business better than FullStory?
It depends on your needs. Hotjar Business is better for businesses wanting detailed user behavior insights, while FullStory is better for enterprise businesses needing comprehensive user experience analytics. Both are excellent tools rated 4.3 and 4.4 respectively.
Which is cheaper, Hotjar Business or FullStory?
Hotjar Business starts at $39/mo while FullStory starts at Custom pricing. Both offer free tiers.
Can I switch from Hotjar Business to FullStory?
Most tools offer import/export features to help you migrate. We recommend trying FullStory's free tier before fully committing to a switch.
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