Hootsuite Professional vs Sprout Social
A detailed comparison of Hootsuite Professional and Sprout Social to help you choose the right tool for your needs.
Hootsuite Professional
Advanced social media management with analytics and team features.
💰 Pricing Comparison
| Plan | Hootsuite Professional | Sprout Social |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $49/mo | $249/mo |
| Enterprise | $249/mo | $499/mo |
⚡ Feature Comparison
| Feature | Hootsuite Professional | Sprout Social |
|---|---|---|
| Social media scheduling | ✓ | — |
| Analytics | ✓ | ✓ |
| Team collaboration | ✓ | — |
| Bulk scheduling | ✓ | — |
| Social listening | ✓ | — |
| Content library | ✓ | — |
| Approval workflows | ✓ | — |
| Custom reports | ✓ | — |
| Inbox management | ✓ | — |
| Integrations | ✓ | — |
| Smart Inbox | — | ✓ |
| Social CRM | — | ✓ |
| Listening | — | ✓ |
| Publishing | — | ✓ |
| Employee Advocacy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.4 |
Pros & Cons
Hootsuite Professional
Pros
- ✓ Comprehensive platform
- ✓ Good analytics
- ✓ Team features
- ✓ Multiple platform support
Cons
- ✗ Expensive
- ✗ Complex interface
- ✗ Limited free features
- ✗ Can be slow
Sprout Social
Pros
- ✓ Best-in-class UI
- ✓ Excellent reporting
- ✓ Social CRM unique
- ✓ Strong customer support
Cons
- ✗ Very expensive
- ✗ Per-user pricing adds up
- ✗ Overkill for small teams
- ✗ Some features require add-ons
🏆 The Verdict
Choose Hootsuite Professional if: You need agencies and businesses with complex social media needs. Hootsuite Professional excels with its comprehensive platform and good analytics.
Choose Sprout Social if: You need mid-market brands wanting premium social management with crm. Sprout Social stands out with its best-in-class ui and excellent reporting.
❓ Frequently Asked Questions
Is Hootsuite Professional better than Sprout Social?
It depends on your needs. Hootsuite Professional is better for agencies and businesses with complex social media needs, while Sprout Social is better for mid-market brands wanting premium social management with crm. Both are excellent tools rated 4.1 and 4.4 respectively.
Which is cheaper, Hootsuite Professional or Sprout Social?
Hootsuite Professional starts at $49/mo while Sprout Social starts at $249/mo. Neither offers a free tier.
Can I switch from Hootsuite Professional to Sprout Social?
Most tools offer import/export features to help you migrate. We recommend trying Sprout Social's trial before fully committing to a switch.
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