Hootsuite Professional vs Later
A detailed comparison of Hootsuite Professional and Later to help you choose the right tool for your needs.
Hootsuite Professional
Advanced social media management with analytics and team features.
Later
Visual-first social media scheduler built for Instagram, with a drag-and-drop content calendar.
💰 Pricing Comparison
| Plan | Hootsuite Professional | Later |
|---|---|---|
| Free Tier | ✗ No | ✓ 5 posts/profile/mo |
| Lowest Paid | $49/mo | $25/mo |
| Enterprise | $249/mo | $80/mo |
⚡ Feature Comparison
| Feature | Hootsuite Professional | Later |
|---|---|---|
| Social media scheduling | ✓ | — |
| Analytics | ✓ | ✓ |
| Team collaboration | ✓ | — |
| Bulk scheduling | ✓ | — |
| Social listening | ✓ | — |
| Content library | ✓ | — |
| Approval workflows | ✓ | — |
| Custom reports | ✓ | — |
| Inbox management | ✓ | — |
| Integrations | ✓ | — |
| Visual content calendar | — | ✓ |
| Linkin.bio | — | ✓ |
| UGC collection | — | ✓ |
| Story scheduling | — | ✓ |
| Reels scheduling | — | ✓ |
| Best time to post | — | ✓ |
| Media library | — | ✓ |
| Hashtag suggestions | — | ✓ |
| Collaboration tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.3 |
Pros & Cons
Hootsuite Professional
Pros
- ✓ Comprehensive platform
- ✓ Good analytics
- ✓ Team features
- ✓ Multiple platform support
Cons
- ✗ Expensive
- ✗ Complex interface
- ✗ Limited free features
- ✗ Can be slow
Later
Pros
- ✓ Best visual planning UI
- ✓ Great Instagram features
- ✓ Linkin.bio included
- ✓ Easy to use
Cons
- ✗ Instagram-centric
- ✗ Limited analytics on lower plans
- ✗ No social listening
- ✗ Fewer platforms than Hootsuite
🏆 The Verdict
Choose Hootsuite Professional if: You need agencies and businesses with complex social media needs. Hootsuite Professional excels with its comprehensive platform and good analytics.
Choose Later if: You need instagram-focused creators and visual brands. Later stands out with its best visual planning ui and great instagram features.
Best free option: Later offers a free tier (5 posts/profile/mo).
❓ Frequently Asked Questions
Is Hootsuite Professional better than Later?
It depends on your needs. Hootsuite Professional is better for agencies and businesses with complex social media needs, while Later is better for instagram-focused creators and visual brands. Both are excellent tools rated 4.1 and 4.3 respectively.
Which is cheaper, Hootsuite Professional or Later?
Hootsuite Professional starts at $49/mo while Later starts at $25/mo. Later also has a free tier.
Can I switch from Hootsuite Professional to Later?
Most tools offer import/export features to help you migrate. We recommend trying Later's free tier before fully committing to a switch.
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