Fathom Analytics vs Matomo
A detailed comparison of Fathom Analytics and Matomo to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Fathom Analytics | Matomo |
|---|---|---|
| Free Tier | ✗ No | ✓ Free (self-hosted) |
| Lowest Paid | $14/mo | $23/mo (cloud) |
| Enterprise | Custom pricing | Custom pricing |
⚡ Feature Comparison
| Feature | Fathom Analytics | Matomo |
|---|---|---|
| Privacy-first | ✓ | — |
| No cookies | ✓ | — |
| Simple dashboard | ✓ | — |
| Event tracking | ✓ | — |
| UTM tracking | ✓ | — |
| Email reports | ✓ | — |
| API | ✓ | — |
| Uptime monitoring | ✓ | — |
| Custom domains | ✓ | — |
| EU data isolation | ✓ | — |
| Web analytics | — | ✓ |
| Heatmaps | — | ✓ |
| Session recording | — | ✓ |
| Funnels | — | ✓ |
| A/B testing | — | ✓ |
| Custom reports | — | ✓ |
| SEO | — | ✓ |
| Self-hosting | — | ✓ |
| GDPR compliant | — | ✓ |
| Tag manager | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.4 | ⭐ 4.1 |
Pros & Cons
Fathom Analytics
Pros
- ✓ Privacy-focused
- ✓ Beautiful dashboard
- ✓ Fast
- ✓ Indie built
Cons
- ✗ No free plan
- ✗ Limited features
- ✗ More expensive
- ✗ No user-level data
Matomo
Pros
- ✓ Full Google Analytics alternative
- ✓ Self-hosted option
- ✓ GDPR compliant
- ✓ Feature rich
Cons
- ✗ Complex to self-host
- ✗ Plugin costs
- ✗ Performance issues
- ✗ UI dated
🏆 The Verdict
Choose Fathom Analytics if: You need privacy-focused businesses wanting simple analytics. Fathom Analytics excels with its privacy-focused and beautiful dashboard.
Choose Matomo if: You need organizations wanting full-featured self-hosted analytics. Matomo stands out with its full google analytics alternative and self-hosted option.
Best free option: Matomo offers a free tier (Free (self-hosted)).
❓ Frequently Asked Questions
Is Fathom Analytics better than Matomo?
It depends on your needs. Fathom Analytics is better for privacy-focused businesses wanting simple analytics, while Matomo is better for organizations wanting full-featured self-hosted analytics. Both are excellent tools rated 4.4 and 4.1 respectively.
Which is cheaper, Fathom Analytics or Matomo?
Fathom Analytics starts at $14/mo while Matomo starts at $23/mo (cloud). Matomo also has a free tier.
Can I switch from Fathom Analytics to Matomo?
Most tools offer import/export features to help you migrate. We recommend trying Matomo's free tier before fully committing to a switch.
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