Drip vs Mailchimp
A detailed comparison of Drip and Mailchimp to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Drip | Mailchimp |
|---|---|---|
| Free Tier | ✗ No | ✓ 500 contacts, 1,000 sends/mo |
| Lowest Paid | $39/mo | $13/mo |
| Enterprise | Custom pricing | $350/mo |
⚡ Feature Comparison
| Feature | Drip | Mailchimp |
|---|---|---|
| E-commerce automation | ✓ | — |
| Segmentation | ✓ | ✓ |
| Visual workflow builder | ✓ | — |
| Shopify integration | ✓ | — |
| Revenue tracking | ✓ | — |
| Forms | ✓ | — |
| SMS | ✓ | — |
| Analytics | ✓ | ✓ |
| A/B testing | ✓ | ✓ |
| Personalization | ✓ | — |
| Email campaigns | — | ✓ |
| Automation | — | ✓ |
| Landing pages | — | ✓ |
| Audience management | — | ✓ |
| Templates | — | ✓ |
| Social posting | — | ✓ |
| CRM features | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.1 | ⭐ 4.1 |
Pros & Cons
Drip
Pros
- ✓ Built for e-commerce
- ✓ Powerful automation
- ✓ Revenue attribution
- ✓ Deep integrations
Cons
- ✗ No free plan
- ✗ Expensive
- ✗ Limited non-ecommerce use
- ✗ Complex for beginners
Mailchimp
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
🏆 The Verdict
Choose Drip if: You need e-commerce businesses. Drip excels with its built for e-commerce and powerful automation.
Choose Mailchimp if: You need small businesses getting started with email marketing. Mailchimp stands out with its easy to use and great templates.
Best free option: Mailchimp offers a free tier (500 contacts, 1,000 sends/mo).
❓ Frequently Asked Questions
Is Drip better than Mailchimp?
It depends on your needs. Drip is better for e-commerce businesses, while Mailchimp is better for small businesses getting started with email marketing. Both are excellent tools rated 4.1 and 4.1 respectively.
Which is cheaper, Drip or Mailchimp?
Drip starts at $39/mo while Mailchimp starts at $13/mo. Mailchimp also has a free tier.
Can I switch from Drip to Mailchimp?
Most tools offer import/export features to help you migrate. We recommend trying Mailchimp's free tier before fully committing to a switch.
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