ConvertKit (Kit) vs Ghost
A detailed comparison of ConvertKit (Kit) and Ghost to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | ConvertKit (Kit) | Ghost |
|---|---|---|
| Free Tier | ✓ Up to 10,000 subscribers | ✓ Free (self-hosted) |
| Lowest Paid | $25/mo | $9/mo (hosted) |
| Enterprise | Custom pricing | $199/mo |
⚡ Feature Comparison
| Feature | ConvertKit (Kit) | Ghost |
|---|---|---|
| Visual automations | ✓ | — |
| Landing pages | ✓ | — |
| Forms | ✓ | — |
| Tagging system | ✓ | — |
| Sequences | ✓ | — |
| Broadcasts | ✓ | — |
| Commerce | ✓ | — |
| Creator Network | ✓ | — |
| Subscriber scoring | ✓ | — |
| Integrations | ✓ | — |
| Blog publishing | — | ✓ |
| Newsletter | — | ✓ |
| Memberships | — | ✓ |
| Payments | — | ✓ |
| SEO tools | — | ✓ |
| Custom themes | — | ✓ |
| API | — | ✓ |
| Self-hosting | — | ✓ |
| Analytics | — | ✓ |
| Custom integrations | — | ✓ |
| Open Source | ✗ | ✓ |
| Rating | ⭐ 4.4 | ⭐ 4.3 |
Pros & Cons
ConvertKit (Kit)
Pros
- ✓ Built for creators
- ✓ Generous free tier
- ✓ Great automations
- ✓ Creator Network
Cons
- ✗ Limited design options
- ✗ Basic analytics
- ✗ No A/B testing on free
- ✗ Higher pricing at scale
Ghost
Pros
- ✓ Open source
- ✓ Beautiful design
- ✓ No revenue share
- ✓ Self-hostable
Cons
- ✗ Requires technical skill
- ✗ Limited free themes
- ✗ Paid hosting can be expensive
- ✗ No visual builder
🏆 The Verdict
Choose ConvertKit (Kit) if: You need content creators and newsletter writers. ConvertKit (Kit) excels with its built for creators and generous free tier.
Choose Ghost if: You need professional publishers wanting ownership. Ghost stands out with its open source and beautiful design.
Best free option: Both ConvertKit (Kit) and Ghost offer free tiers. ConvertKit (Kit) offers "Up to 10,000 subscribers" while Ghost offers "Free (self-hosted)".
❓ Frequently Asked Questions
Is ConvertKit (Kit) better than Ghost?
It depends on your needs. ConvertKit (Kit) is better for content creators and newsletter writers, while Ghost is better for professional publishers wanting ownership. Both are excellent tools rated 4.4 and 4.3 respectively.
Which is cheaper, ConvertKit (Kit) or Ghost?
ConvertKit (Kit) starts at $25/mo while Ghost starts at $9/mo (hosted). Both offer free tiers.
Can I switch from ConvertKit (Kit) to Ghost?
Most tools offer import/export features to help you migrate. We recommend trying Ghost's free tier before fully committing to a switch.
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