Buffer Pro vs Sprout Social
A detailed comparison of Buffer Pro and Sprout Social to help you choose the right tool for your needs.
💰 Pricing Comparison
| Plan | Buffer Pro | Sprout Social |
|---|---|---|
| Free Tier | ✓ 3 social accounts | ✗ No |
| Lowest Paid | $15/mo | $249/mo |
| Enterprise | $65/mo | $499/mo |
⚡ Feature Comparison
| Feature | Buffer Pro | Sprout Social |
|---|---|---|
| Social media publishing | ✓ | — |
| Analytics | ✓ | ✓ |
| Team collaboration | ✓ | — |
| Content planning | ✓ | — |
| Link tracking | ✓ | — |
| Hashtag manager | ✓ | — |
| Custom reports | ✓ | — |
| RSS feeds | ✓ | — |
| Browser extension | ✓ | — |
| Mobile apps | ✓ | — |
| Smart Inbox | — | ✓ |
| Social CRM | — | ✓ |
| Listening | — | ✓ |
| Publishing | — | ✓ |
| Employee Advocacy | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.4 |
Pros & Cons
Buffer Pro
Pros
- ✓ Clean interface
- ✓ Good analytics
- ✓ Affordable
- ✓ Easy to use
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ No social listening
- ✗ Limited integrations
Sprout Social
Pros
- ✓ Best-in-class UI
- ✓ Excellent reporting
- ✓ Social CRM unique
- ✓ Strong customer support
Cons
- ✗ Very expensive
- ✗ Per-user pricing adds up
- ✗ Overkill for small teams
- ✗ Some features require add-ons
🏆 The Verdict
Choose Buffer Pro if: You need small businesses wanting simple social media management. Buffer Pro excels with its clean interface and good analytics.
Choose Sprout Social if: You need mid-market brands wanting premium social management with crm. Sprout Social stands out with its best-in-class ui and excellent reporting.
Best free option: Buffer Pro offers a free tier (3 social accounts).
❓ Frequently Asked Questions
Is Buffer Pro better than Sprout Social?
It depends on your needs. Buffer Pro is better for small businesses wanting simple social media management, while Sprout Social is better for mid-market brands wanting premium social management with crm. Both are excellent tools rated 4.3 and 4.4 respectively.
Which is cheaper, Buffer Pro or Sprout Social?
Buffer Pro starts at $15/mo while Sprout Social starts at $249/mo. Buffer Pro also has a free tier.
Can I switch from Buffer Pro to Sprout Social?
Most tools offer import/export features to help you migrate. We recommend trying Sprout Social's trial before fully committing to a switch.
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