Buffer Pro vs Later
A detailed comparison of Buffer Pro and Later to help you choose the right tool for your needs.
Later
Visual-first social media scheduler built for Instagram, with a drag-and-drop content calendar.
💰 Pricing Comparison
| Plan | Buffer Pro | Later |
|---|---|---|
| Free Tier | ✓ 3 social accounts | ✓ 5 posts/profile/mo |
| Lowest Paid | $15/mo | $25/mo |
| Enterprise | $65/mo | $80/mo |
⚡ Feature Comparison
| Feature | Buffer Pro | Later |
|---|---|---|
| Social media publishing | ✓ | — |
| Analytics | ✓ | ✓ |
| Team collaboration | ✓ | — |
| Content planning | ✓ | — |
| Link tracking | ✓ | — |
| Hashtag manager | ✓ | — |
| Custom reports | ✓ | — |
| RSS feeds | ✓ | — |
| Browser extension | ✓ | — |
| Mobile apps | ✓ | — |
| Visual content calendar | — | ✓ |
| Linkin.bio | — | ✓ |
| UGC collection | — | ✓ |
| Story scheduling | — | ✓ |
| Reels scheduling | — | ✓ |
| Best time to post | — | ✓ |
| Media library | — | ✓ |
| Hashtag suggestions | — | ✓ |
| Collaboration tools | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.3 |
Pros & Cons
Buffer Pro
Pros
- ✓ Clean interface
- ✓ Good analytics
- ✓ Affordable
- ✓ Easy to use
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ No social listening
- ✗ Limited integrations
Later
Pros
- ✓ Best visual planning UI
- ✓ Great Instagram features
- ✓ Linkin.bio included
- ✓ Easy to use
Cons
- ✗ Instagram-centric
- ✗ Limited analytics on lower plans
- ✗ No social listening
- ✗ Fewer platforms than Hootsuite
🏆 The Verdict
Choose Buffer Pro if: You need small businesses wanting simple social media management. Buffer Pro excels with its clean interface and good analytics.
Choose Later if: You need instagram-focused creators and visual brands. Later stands out with its best visual planning ui and great instagram features.
Best free option: Both Buffer Pro and Later offer free tiers. Buffer Pro offers "3 social accounts" while Later offers "5 posts/profile/mo".
❓ Frequently Asked Questions
Is Buffer Pro better than Later?
It depends on your needs. Buffer Pro is better for small businesses wanting simple social media management, while Later is better for instagram-focused creators and visual brands. Both are excellent tools rated 4.3 and 4.3 respectively.
Which is cheaper, Buffer Pro or Later?
Buffer Pro starts at $15/mo while Later starts at $25/mo. Both offer free tiers.
Can I switch from Buffer Pro to Later?
Most tools offer import/export features to help you migrate. We recommend trying Later's free tier before fully committing to a switch.
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