ActiveCampaign vs Drip
A detailed comparison of ActiveCampaign and Drip to help you choose the right tool for your needs.
ActiveCampaign
Marketing automation platform with CRM and email marketing.
💰 Pricing Comparison
| Plan | ActiveCampaign | Drip |
|---|---|---|
| Free Tier | ✗ No | ✗ No |
| Lowest Paid | $29/mo | $39/mo |
| Enterprise | $149/mo | Custom pricing |
⚡ Feature Comparison
| Feature | ActiveCampaign | Drip |
|---|---|---|
| Email marketing | ✓ | — |
| Marketing automation | ✓ | — |
| CRM | ✓ | — |
| Sales automation | ✓ | — |
| Machine learning | ✓ | — |
| Landing pages | ✓ | — |
| Forms | ✓ | ✓ |
| Segmentation | ✓ | ✓ |
| Reporting | ✓ | — |
| Integrations | ✓ | — |
| E-commerce automation | — | ✓ |
| Visual workflow builder | — | ✓ |
| Shopify integration | — | ✓ |
| Revenue tracking | — | ✓ |
| SMS | — | ✓ |
| Analytics | — | ✓ |
| A/B testing | — | ✓ |
| Personalization | — | ✓ |
| Open Source | ✗ | ✗ |
| Rating | ⭐ 4.3 | ⭐ 4.1 |
Pros & Cons
ActiveCampaign
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
Drip
Pros
- ✓ Built for e-commerce
- ✓ Powerful automation
- ✓ Revenue attribution
- ✓ Deep integrations
Cons
- ✗ No free plan
- ✗ Expensive
- ✗ Limited non-ecommerce use
- ✗ Complex for beginners
🏆 The Verdict
Choose ActiveCampaign if: You need businesses needing advanced marketing automation. ActiveCampaign excels with its powerful automations and built-in crm.
Choose Drip if: You need e-commerce businesses. Drip stands out with its built for e-commerce and powerful automation.
❓ Frequently Asked Questions
Is ActiveCampaign better than Drip?
It depends on your needs. ActiveCampaign is better for businesses needing advanced marketing automation, while Drip is better for e-commerce businesses. Both are excellent tools rated 4.3 and 4.1 respectively.
Which is cheaper, ActiveCampaign or Drip?
ActiveCampaign starts at $29/mo while Drip starts at $39/mo. Neither offers a free tier.
Can I switch from ActiveCampaign to Drip?
Most tools offer import/export features to help you migrate. We recommend trying Drip's trial before fully committing to a switch.
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