3 Best Constant Contact Alternatives in 2025
Last updated: February 2026 • 10 min read
Constant Contact is a popular tool for small businesses wanting hands-on support. With pricing starting at $12/mo, it can be expensive for many teams. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 3 best Constant Contact alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 3
- Free alternatives: 3 (Mailchimp, ConvertKit (Kit), MailerLite)
- Best overall: Mailchimp
- Best free: Mailchimp
Why Look for Constant Contact Alternatives?
People commonly look for Constant Contact alternatives for several reasons:
- Cost: At $12/mo, Constant Contact isn't cheap, especially for small teams and startups.
- Feature gaps: No free plan and limited automation are common complaints.
- Simplicity: Some users find Constant Contact overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Constant Contact | ✗ No | $12/mo | ⭐ 4 | No | Small businesses wanting hands-on support |
| Mailchimp | ✓ 500 contacts, 1,000 sends/mo | $13/mo | ⭐ 4.1 | No | Small businesses getting started with email marketing |
| ConvertKit (Kit) | ✓ Up to 10,000 subscribers | $25/mo | ⭐ 4.4 | No | Content creators and newsletter writers |
| MailerLite | ✓ Up to 1,000 subscribers | $9/mo | ⭐ 4.4 | No | Small businesses wanting affordable email marketing |
Detailed Reviews of Each Alternative
Mailchimp
All-in-one marketing platform for email campaigns and automation.
Mailchimp is one of the most recognizable email marketing platforms in the world, now offering a full marketing platform including email, social media, landing pages, and automation. Acquired by Intuit in 2021, Mailchimp serves millions of businesses with its easy-to-use tools and signature brand personality.
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
ConvertKit (Kit)
Email marketing platform designed for creators.
ConvertKit (now rebranding to Kit) is an email marketing platform built specifically for creators — bloggers, podcasters, YouTubers, and course creators. It focuses on subscriber-first email marketing with powerful automation, tagging, and landing pages designed to help creators grow their audience and revenue.
Pros
- ✓ Built for creators
- ✓ Generous free tier
- ✓ Great automations
- ✓ Creator Network
Cons
- ✗ Limited design options
- ✗ Basic analytics
- ✗ No A/B testing on free
- ✗ Higher pricing at scale
MailerLite
Email marketing tool with a generous free plan and simple interface.
MailerLite is an email marketing platform known for its simplicity, generous free plan, and excellent deliverability. It offers everything small businesses need — email campaigns, automations, landing pages, and a website builder — at a fraction of the cost of competitors.
Pros
- ✓ Great free plan
- ✓ Simple interface
- ✓ Affordable pricing
- ✓ Good deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Approval process for new accounts
- ✗ Limited integrations
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to Constant Contact?
The best free alternative to Constant Contact is Mailchimp, which offers 500 contacts, 1,000 sends/mo.
Is there an open-source alternative to Constant Contact?
There are no widely-used open-source alternatives to Constant Contact at this time, but several affordable options exist.
What is the cheapest alternative to Constant Contact?
The cheapest alternatives are the free options: Mailchimp, ConvertKit (Kit), MailerLite. For paid alternatives, prices start from as low as $9/mo.
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