5 Best Brevo (Sendinblue) Alternatives in 2025
Last updated: February 2026 • 17 min read
Brevo (Sendinblue) is a popular tool for businesses wanting multichannel marketing on a budget. While it offers a free tier (300 emails/day), its paid plans start at $25/mo. Whether you're looking for a cheaper option, better features, or an open-source solution, we've compiled the 5 best Brevo (Sendinblue) alternatives to help you find the right fit.
📋 Quick Summary
- Total alternatives: 5
- Free alternatives: 4 (Mailchimp, MailerLite, ConvertKit (Kit))
- Best overall: Mailchimp
- Best free: Mailchimp
Why Look for Brevo (Sendinblue) Alternatives?
People commonly look for Brevo (Sendinblue) alternatives for several reasons:
- Cost: While Brevo (Sendinblue) has a free tier, its paid plans starting at $25/mo can add up quickly for growing teams.
- Feature gaps: Interface can be clunky and limited templates are common complaints.
- Simplicity: Some users find Brevo (Sendinblue) overly complex for their needs and prefer simpler solutions.
- Data ownership: Organizations wanting data sovereignty prefer open-source, self-hosted alternatives.
- Better fit: Different tools excel at different use cases — you may find a tool that's specifically built for your workflow.
📊 Quick Comparison Table
| Tool | Free Tier | Starting Price | Rating | Open Source | Best For |
|---|---|---|---|---|---|
| Brevo (Sendinblue) | ✓ 300 emails/day | $25/mo | ⭐ 4.1 | No | Businesses wanting multichannel marketing on a budget |
| Mailchimp | ✓ 500 contacts, 1,000 sends/mo | $13/mo | ⭐ 4.1 | No | Small businesses getting started with email marketing |
| MailerLite | ✓ Up to 1,000 subscribers | $9/mo | ⭐ 4.4 | No | Small businesses wanting affordable email marketing |
| ConvertKit (Kit) | ✓ Up to 10,000 subscribers | $25/mo | ⭐ 4.4 | No | Content creators and newsletter writers |
| EmailOctopus | ✓ Up to 2,500 subscribers | $8/mo | ⭐ 4.2 | No | Budget-conscious businesses |
| ActiveCampaign | ✗ No | $29/mo | ⭐ 4.3 | No | Businesses needing advanced marketing automation |
Detailed Reviews of Each Alternative
Mailchimp
All-in-one marketing platform for email campaigns and automation.
Mailchimp is one of the most recognizable email marketing platforms in the world, now offering a full marketing platform including email, social media, landing pages, and automation. Acquired by Intuit in 2021, Mailchimp serves millions of businesses with its easy-to-use tools and signature brand personality.
Pros
- ✓ Easy to use
- ✓ Great templates
- ✓ Comprehensive features
- ✓ Strong brand
Cons
- ✗ Gets expensive fast
- ✗ Limited free plan now
- ✗ Can be buggy
- ✗ Removes contacts actively
MailerLite
Email marketing tool with a generous free plan and simple interface.
MailerLite is an email marketing platform known for its simplicity, generous free plan, and excellent deliverability. It offers everything small businesses need — email campaigns, automations, landing pages, and a website builder — at a fraction of the cost of competitors.
Pros
- ✓ Great free plan
- ✓ Simple interface
- ✓ Affordable pricing
- ✓ Good deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Approval process for new accounts
- ✗ Limited integrations
ConvertKit (Kit)
Email marketing platform designed for creators.
ConvertKit (now rebranding to Kit) is an email marketing platform built specifically for creators — bloggers, podcasters, YouTubers, and course creators. It focuses on subscriber-first email marketing with powerful automation, tagging, and landing pages designed to help creators grow their audience and revenue.
Pros
- ✓ Built for creators
- ✓ Generous free tier
- ✓ Great automations
- ✓ Creator Network
Cons
- ✗ Limited design options
- ✗ Basic analytics
- ✗ No A/B testing on free
- ✗ Higher pricing at scale
EmailOctopus
Simple, affordable email marketing for growing businesses.
EmailOctopus is a budget-friendly email marketing platform that offers all the essential features at a fraction of the cost of competitors. It provides a clean interface, automation capabilities, and landing pages, making it ideal for startups and small businesses watching their budget.
Pros
- ✓ Very affordable
- ✓ Good free tier
- ✓ Simple interface
- ✓ Great deliverability
Cons
- ✗ Limited advanced features
- ✗ Basic automation
- ✗ Fewer integrations
- ✗ Limited reporting
ActiveCampaign
Marketing automation platform with CRM and email marketing.
ActiveCampaign is a powerful marketing automation platform that combines email marketing, CRM, and sales automation in one tool. Known for its sophisticated automation builder and machine learning capabilities, it's popular among businesses that need advanced marketing workflows.
Pros
- ✓ Powerful automations
- ✓ Built-in CRM
- ✓ Machine learning features
- ✓ Great deliverability
Cons
- ✗ No free plan
- ✗ Can be complex
- ✗ Expensive at scale
- ✗ Learning curve
🏆 Our Recommendations
❓ FAQ
What is the best free alternative to Brevo (Sendinblue)?
The best free alternative to Brevo (Sendinblue) is Mailchimp, which offers 500 contacts, 1,000 sends/mo.
Is there an open-source alternative to Brevo (Sendinblue)?
There are no widely-used open-source alternatives to Brevo (Sendinblue) at this time, but several affordable options exist.
What is the cheapest alternative to Brevo (Sendinblue)?
The cheapest alternatives are the free options: Mailchimp, MailerLite, ConvertKit (Kit). For paid alternatives, prices start from as low as $8/mo.
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